Social media and Web 2.0 are the current frontiers of marketing and advertising, and have thus become crucial to the process of reaching out to consumers. Businesses, both big and small, need to utilize social media sites to facilitate a conversation with consumers and use feedback to better both the product and the channels of communication.

A new wave of commerce, known as F-commerce, is being created using the social media site Facebook. Small business are able to advertise and have a dialogue with consumers via social media, as well as allow consumers to purchase orders through the site. Better suited for smaller business, as consumers expect a bit more luxury in the online shopping centers of major corporations, F-commerce is a great way for small businesses to expand in the realm of social media. In a New York Times article, examples and tools for starting a small business’s Facebook page are outlined, as well as ideas every company should incorporate in their social media strategy. 

In my first blog post, I discuss how social media allows for dialogue between consumers and corporations, and how that dialogue allows corporations to anticipate changes in consumer behaviors and the marketplace. Social media as a whole allows for seemingly everyday people to become leaders amongst their fellow consumers. Every corporation, no matter mission, size or target market, should focus their social media efforts on creating conversation and efficiently using the feedback, both positive and negative, of their consumers.


-Rachel Chesno


~ by goodpackagedconsumers on October 28, 2012.